Tag: social media

Is your marketing under performing?

By: Joan Macdougal - April 11, 2019


Marketing has evolved in so many ways and for many in business, the evolution is almost inconceivable. Marketing performance, however, remains a challenge and the revolution in marketing has made management of the discipline even more of a challenge. For business executives, it’s hard to explain the disconnect. It seems we’ve never had better marketing […]

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Why in-housing doesn’t work for SME’s

By: Joan Macdougal -


Over the last twenty years, the marketing services landscape has changed. Let’s face it marketing has changed! Once advertising agencies were the creative vehicles for getting brand messages out across traditional media platforms. Today, the internet and the variety of digital communications channels has turned the marketing world on its head. For years, business has […]

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CMSI – The framework for Modern Marketing

By: Joan Macdougal - January 17, 2019


Is your Marketing a Blessing or a Curse?   I propose that 21st-century marketing offers the greatest potential ever yet is the worst managed marketing in history. People have become so focused on technology and it’s capabilities they have forgotten why they’re undertaking marketing in the first place. That is until they have wasted a […]

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Do You Give Marketing A Bad Name?

By: Joan MacDougal - June 7, 2017


Marketing Done Badly is Bad for All Business. Nothing frustrates me more than to walk into a meeting with a prospective client, only to hear them ask “what’s the point?” To sit and listen to the board of an organisation question the value of marketing. All too often it stems from them having used agencies […]

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Integrated Marketing A Competitive Advantage

By: Joan MacDougal - May 10, 2017


Integrated Marketing is a complex assembly line   Consider integrated marketing as a complex assembly line similar to an assembly line for building cars. When building a car there are many parts and a process that come together to build a quality vehicle. In marketing there are also many parts that go into producing a […]

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Digital Marketing – It’s everywhere but are you?

By: Joan MacDougal - October 4, 2016


How does your digital marketing compare with your competition? In a complex market, how do you a make sure your business is in the game? It’s easy to fall into the trap of thinking your business is competing for customers in the digital world. You may have a website. You may have profiles on Facebook, […]

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Social Media, does my business really need it?

By: Joan MacDougal - February 5, 2016


In Australia more and more businesses are wondering whether social media is more trouble than it’s worth. The truth is, I understand why. Like all businesses we’ve been on the social media journey, albeit as an agency perhaps with a little more focus then some. What I’ve observed is fascinating. There are multinational companies with […]

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Check out our current eBook - 10 Reasons Marketing Fails

All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...

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