Trust in marketing requires authenticity and effort
May 13, 2019
By: Joan Macdougal - April 11, 2019
Marketing has evolved in so many ways and for many in business, the evolution is almost inconceivable. Marketing performance, however, remains a challenge and the revolution in marketing has made management of the discipline even more of a challenge. For business executives, it’s hard to explain the disconnect. It seems we’ve never had better marketing […]Read More
By: Joan Macdougal -
Over the last twenty years, the marketing services landscape has changed. Let’s face it marketing has changed! Once advertising agencies were the creative vehicles for getting brand messages out across traditional media platforms. Today, the internet and the variety of digital communications channels has turned the marketing world on its head. For years, business has […]Read More
By: Joan Macdougal - January 17, 2019
Is your Marketing a Blessing or a Curse? I propose that 21st-century marketing offers the greatest potential ever yet is the worst managed marketing in history. People have become so focused on technology and it’s capabilities they have forgotten why they’re undertaking marketing in the first place. That is until they have wasted a […]Read More
By: Joan MacDougal - June 7, 2017
Marketing Done Badly is Bad for All Business. Nothing frustrates me more than to walk into a meeting with a prospective client, only to hear them ask “what’s the point?” To sit and listen to the board of an organisation question the value of marketing. All too often it stems from them having used agencies […]Read More
By: Joan MacDougal - May 10, 2017
Integrated Marketing is a complex assembly line Consider integrated marketing as a complex assembly line similar to an assembly line for building cars. When building a car there are many parts and a process that come together to build a quality vehicle. In marketing there are also many parts that go into producing a […]Read More
By: Joan MacDougal - October 4, 2016
How does your digital marketing compare with your competition? In a complex market, how do you a make sure your business is in the game? It’s easy to fall into the trap of thinking your business is competing for customers in the digital world. You may have a website. You may have profiles on Facebook, […]Read More
By: Joan MacDougal - February 5, 2016
In Australia more and more businesses are wondering whether social media is more trouble than it’s worth. The truth is, I understand why. Like all businesses we’ve been on the social media journey, albeit as an agency perhaps with a little more focus then some. What I’ve observed is fascinating. There are multinational companies with […]Read More
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All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...
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Heath McInerney - Chairman, Freshmark
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David Lamond - Founder & Managing Partner at Smartaed
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Shane Gannon - Director Emerdyn
We first met Joan when Macrison took on the marketing for YLGG. We worked with them to explore online retailing solutions. Their approach to marketing, their integrity and their passion for our industry is exceptional.”
Paul Moraitis - Exec Director Kareela Grocer