Tag: Profitability

Is your marketing under performing?

By: Joan Macdougal - April 11, 2019


Marketing has evolved in so many ways and for many in business, the evolution is almost inconceivable. Marketing performance, however, remains a challenge and the revolution in marketing has made management of the discipline even more of a challenge. For business executives, it’s hard to explain the disconnect. It seems we’ve never had better marketing […]

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Why in-housing doesn’t work for SME’s

By: Joan Macdougal -


Over the last twenty years, the marketing services landscape has changed. Let’s face it marketing has changed! Once advertising agencies were the creative vehicles for getting brand messages out across traditional media platforms. Today, the internet and the variety of digital communications channels has turned the marketing world on its head. For years, business has […]

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CMSI – The framework for Modern Marketing

By: Joan Macdougal - January 17, 2019


Is your Marketing a Blessing or a Curse?   I propose that 21st-century marketing offers the greatest potential ever yet is the worst managed marketing in history. People have become so focused on technology and it’s capabilities they have forgotten why they’re undertaking marketing in the first place. That is until they have wasted a […]

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Functional Marketing Where Operations is Failing

By: Joan Macdougal - September 23, 2018


Functional marketing is the greatest challenge facing modern business.   Functional marketing is the enabling of technology to successfully market your business. Today there is a wealth of technology available to facilitate better marketing but few businesses are optimising its full potential. Marketing operations are struggling with the cost and the application of various technology […]

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Driving Membership when Membership’s Your Business

By: Joan Macdougal - July 30, 2018


Driving Membership:   Macrison has been working with membership organisations for many years. The complexity in building membership organisations is finding the unique balance between the value of common services and making members feel those services are meeting their individual needs. We use an in-house analogy for this. “Make sure every boat rises with the […]

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Outsourcing Services – The Pros and Cons

By: Joan Macdougal - June 28, 2018


What Is Outsourcing Services?   Entrepreneur Asia Pacific defines outsourcing as follows:   “Outsourcing has become a major trend in human resources over the past decade. It’s the practice of sending certain job functions outside a company instead of handling them in-house. More and more companies, large and small, are turning to outsourcing services as […]

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Dear CEO and Board, first and foremost you are Marketers!

By: Joan MacDougal - September 15, 2017


Attention all CEO’s and Board Directors…   As a CEO and Board Director, you are responsible for the two greatest catastrophes in modern business. The reputation and the perceived failing of marketing as a serious business discipline The complete and universal misunderstanding of the difference between marketing and the subset component of marketing, communications. While […]

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Check out our current eBook - 10 Reasons Marketing Fails

All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...

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Quick Marketing Tips

"Beware the sample of one! One person's point of view may not always be what your prospects feel or believe."

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