Tag: power

Functional Marketing Where Operations is Failing

By: Joan Macdougal - September 23, 2018


Functional marketing is the greatest challenge facing modern business.   Functional marketing is the enabling of technology to successfully market your business. Today there is a wealth of technology available to facilitate better marketing but few businesses are optimising its full potential. Marketing operations are struggling with the cost and the application of various technology […]

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Glass-ceilings and Women in Business and Power

By: Joan MacDougal - November 17, 2016


Glass-ceilings seem to be the universal constraint to a Woman’s impact in business and in power.   I find this a fascinating concept. We have a metaphor for the perceived barrier to women being successful. A metaphor for why women are held back from positions of power. I’ve enjoyed a varied and successful business career but […]

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Check out our current eBook - 10 Reasons Marketing Fails

All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...

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"Creativity is the core element of innovation... Successful businesses embrace and encorurage creativity"

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Do you have a quick question? Would you like a response without having to fill in a form or promise your first born child in order to get a response? Then "Ask Herbie!" Herbie's sole purpose at Macrison is to make everyone happy, and he's pretty good at it too... Ask away, he'll chew it over and be back to you within 24 hours.

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