Tag: digital

Functional Marketing Where Operations is Failing

By: Joan Macdougal - September 23, 2018


Functional marketing is the greatest challenge facing modern business.   Functional marketing is the enabling of technology to successfully market your business. Today there is a wealth of technology available to facilitate better marketing but few businesses are optimising its full potential. Marketing operations are struggling with the cost and the application of various technology […]

Read More

Driving Membership when Membership’s Your Business

By: Joan Macdougal - July 30, 2018


Driving Membership:   Macrison has been working with membership organisations for many years. The complexity in building membership organisations is finding the unique balance between the value of common services and making members feel those services are meeting their individual needs. We use an in-house analogy for this. “Make sure every boat rises with the […]

Read More

Know Your Customer

By: Joan Macdougal -


  Know Your Customer – Create Persona’s   To win at marketing today you must know your customer and you must be aware that they will know you. Ninety percent of customers today will have undertaken extensive research to prepare for a purchase. Do your know what their research will say about your business. To […]

Read More

Outsourcing Services – The Pros and Cons

By: Joan Macdougal - June 28, 2018


What Is Outsourcing Services?   Entrepreneur Asia Pacific defines outsourcing as follows:   “Outsourcing has become a major trend in human resources over the past decade. It’s the practice of sending certain job functions outside a company instead of handling them in-house. More and more companies, large and small, are turning to outsourcing services as […]

Read More

Integrated Marketing A Competitive Advantage

By: Joan MacDougal - May 10, 2017


Integrated Marketing is a complex assembly line   Consider integrated marketing as a complex assembly line similar to an assembly line for building cars. When building a car there are many parts and a process that come together to build a quality vehicle. In marketing there are also many parts that go into producing a […]

Read More

Digital Marketing – It’s everywhere but are you?

By: Joan MacDougal - October 4, 2016


How does your digital marketing compare with your competition? In a complex market, how do you a make sure your business is in the game? It’s easy to fall into the trap of thinking your business is competing for customers in the digital world. You may have a website. You may have profiles on Facebook, […]

Read More

Check out our current eBook - 10 Reasons Marketing Fails

All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...

Quick Marketing Tips

"Content is only king when it's relevant"

Ask Herbie

Do you have a quick question? Would you like a response without having to fill in a form or promise your first born child in order to get a response? Then "Ask Herbie!" Herbie's sole purpose at Macrison is to make everyone happy, and he's pretty good at it too... Ask away, he'll chew it over and be back to you within 24 hours.

ASK FAQ

Testimonials

Join Our Newsletter:
  • This field is for validation purposes and should be left unchanged.

26, Mcdonald Street
Mortlake NSW 2768

02 9743 2266

[email protected]