Tag: advertising

Is your marketing under performing?

By: Joan Macdougal - April 11, 2019


Marketing has evolved in so many ways and for many in business, the evolution is almost inconceivable. Marketing performance, however, remains a challenge and the revolution in marketing has made management of the discipline even more of a challenge. For business executives, it’s hard to explain the disconnect. It seems we’ve never had better marketing […]

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Why in-housing doesn’t work for SME’s

By: Joan Macdougal -


Over the last twenty years, the marketing services landscape has changed. Let’s face it marketing has changed! Once advertising agencies were the creative vehicles for getting brand messages out across traditional media platforms. Today, the internet and the variety of digital communications channels has turned the marketing world on its head. For years, business has […]

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Newsletters… The Unsung Heroes of Marketing

By: Joan Macdougal - February 28, 2019


Newsletters aren’t dead. Done well, they still pack a mighty punch. It’s true. Good newsletters will get positive results and there is a simple test to see if you’ve produced a good newsletter. Ask yourself how excited you are about it and whether you’re dying to see how well your audience responds. How you answer […]

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Brand Management Guide for SME’s

By: Joan Macdougal -


Brand Management is an Absolute Must in all Business   Unlike a full-on crisis where business goes into managed image control, for most businesses, brand damage is the silent and slow process of losing customers. This is why brand management is essential! For many SME’s, brand damage will be more harmful to business than a […]

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CMSI – The framework for Modern Marketing

By: Joan Macdougal - January 17, 2019


Is your Marketing a Blessing or a Curse?   I propose that 21st-century marketing offers the greatest potential ever yet is the worst managed marketing in history. People have become so focused on technology and it’s capabilities they have forgotten why they’re undertaking marketing in the first place. That is until they have wasted a […]

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Know Your Customer

By: Joan Macdougal - July 30, 2018


  Know Your Customer – Create Persona’s   To win at marketing today you must know your customer and you must be aware that they will know you. Ninety percent of customers today will have undertaken extensive research to prepare for a purchase. Do your know what their research will say about your business. To […]

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Outsourcing Services – The Pros and Cons

By: Joan Macdougal - June 28, 2018


What Is Outsourcing Services?   Entrepreneur Asia Pacific defines outsourcing as follows:   “Outsourcing has become a major trend in human resources over the past decade. It’s the practice of sending certain job functions outside a company instead of handling them in-house. More and more companies, large and small, are turning to outsourcing services as […]

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Consultative Marketing

By: Joan Macdougal - May 14, 2018


The role of the Marketing or Advertising Agency is changing. Tomorrow’s Marketing Service providers will be Consultative Marketers.Many operators will tell you they’ve been providing Consultative Marketing Services for years but any buyer of marketing will tell you that’s simply not true.   Consultative Marketing is Not Consultative Selling…   I got my first sales […]

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Do You Give Marketing A Bad Name?

By: Joan MacDougal - June 7, 2017


Marketing Done Badly is Bad for All Business. Nothing frustrates me more than to walk into a meeting with a prospective client, only to hear them ask “what’s the point?” To sit and listen to the board of an organisation question the value of marketing. All too often it stems from them having used agencies […]

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Integrated Marketing A Competitive Advantage

By: Joan MacDougal - May 10, 2017


Integrated Marketing is a complex assembly line   Consider integrated marketing as a complex assembly line similar to an assembly line for building cars. When building a car there are many parts and a process that come together to build a quality vehicle. In marketing there are also many parts that go into producing a […]

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Check out our current eBook - 10 Reasons Marketing Fails

All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...

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"The answer is rarely black and white... recognise and embrace the shades of grey in marketing"

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