Tag: advertising

CMSI – The framework for Modern Marketing

By: Joan Macdougal - January 17, 2019


Is your Marketing a Blessing or a Curse?   I propose that 21st-century marketing offers the greatest potential ever yet is the worst managed marketing in history. People have become so focused on technology and it’s capabilities they have forgotten why they’re undertaking marketing in the first place. That is until they have wasted a […]

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Know Your Customer

By: Joan Macdougal - July 30, 2018


  Know Your Customer – Create Persona’s   To win at marketing today you must know your customer and you must be aware that they will know you. Ninety percent of customers today will have undertaken extensive research to prepare for a purchase. Do your know what their research will say about your business. To […]

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Outsourcing Services – The Pros and Cons

By: Joan Macdougal - June 28, 2018


What Is Outsourcing Services?   Entrepreneur Asia Pacific defines outsourcing as follows:   “Outsourcing has become a major trend in human resources over the past decade. It’s the practice of sending certain job functions outside a company instead of handling them in-house. More and more companies, large and small, are turning to outsourcing services as […]

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Consultative Marketing

By: Joan Macdougal - May 14, 2018


The role of the Marketing or Advertising Agency is changing. Tomorrow’s Marketing Service providers will be Consultative Marketers.Many operators will tell you they’ve been providing Consultative Marketing Services for years but any buyer of marketing will tell you that’s simply not true.   Consultative Marketing is Not Consultative Selling…   I got my first sales […]

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Do You Give Marketing A Bad Name?

By: Joan MacDougal - June 7, 2017


Marketing Done Badly is Bad for All Business. Nothing frustrates me more than to walk into a meeting with a prospective client, only to hear them ask “what’s the point?” To sit and listen to the board of an organisation question the value of marketing. All too often it stems from them having used agencies […]

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Integrated Marketing A Competitive Advantage

By: Joan MacDougal - May 10, 2017


Integrated Marketing is a complex assembly line   Consider integrated marketing as a complex assembly line similar to an assembly line for building cars. When building a car there are many parts and a process that come together to build a quality vehicle. In marketing there are also many parts that go into producing a […]

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Digital Marketing – It’s everywhere but are you?

By: Joan MacDougal - October 4, 2016


How does your digital marketing compare with your competition? In a complex market, how do you a make sure your business is in the game? It’s easy to fall into the trap of thinking your business is competing for customers in the digital world. You may have a website. You may have profiles on Facebook, […]

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Marketing – Navigating the Myths

By: Joan MacDougal - March 11, 2016


Everywhere I turn there is a new or better way of marketing… Or is there? I have some really simple rules for effective marketing. My Rule Number 1 – Marketing is the language of business and don’t let anyone convince you otherwise. Your business will have a product or service that it wants to produce […]

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AAMI Is Belittling Women

By: Joan MacDougal - February 18, 2016


AAMI’s New Ads Make Call Center Girls Look Dumb. Is anyone else as disappointed as I am in AAMI’s new advertising campaign? I hope so, because even under the loose guise of humour, I really think it belittles women. Firstly let me say I think AAMI is a great company and I’m a happy and […]

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Social Media, does my business really need it?

By: Joan MacDougal - February 5, 2016


In Australia more and more businesses are wondering whether social media is more trouble than it’s worth. The truth is, I understand why. Like all businesses we’ve been on the social media journey, albeit as an agency perhaps with a little more focus then some. What I’ve observed is fascinating. There are multinational companies with […]

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Check out our current eBook - 10 Reasons Marketing Fails

All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...

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