Functional Marketing Where Operations is Failing
September 23, 2018
Because Innovation and Technology will set you Apart
If your marketing is not tech savvy then I'm afraid you're falling behind. We have your back. Innovation, continuous improvement and capitalising on emerging trends will set your business up for even greater success.
Your website is a portal between your business and the effective use of the internet.
In most cases, after your people and your bricks-and-mortar business, your website is the next most valuable asset in your organisation.
Sadly, most people don’t get this. We experience a lot of people who go to great lengths to get what they think is a good website only to be frustrated that it appears to derive no benefit to the business.
A site is not something you build, launch and leave. It is a dynamic and busy tool that requires time and attention. If pampered, however, the returns to your business are plentiful.
Our site builds are fixed price – what you are quoted is all you will ever pay. They include:
Apps can be a great marketing tool. They can also be an expensive waste of time!
If you think you need an app for your business, our advice is to really dig deep into how much your target audience will use it. Is your idea genuinely and uniquely different from other apps in the market?
Consider the apps you use on a regular basis. Use that context to assess the likelihood of uptake of your business app concept.
When we build apps for clients, the app build itself is generally the easy part. It’s working with you to make sure the App is going to serve the purpose for which it’s being built. It’s here that we often add the most value to our app building services.
“Know Thy Customer!” We don’t know how old that statement is, but it’s as true today as it has ever been.
Which is why, as part of our marketing services, we work very closely with you to make sure you have a good database and CRM system to capitalise on all the great marketing you do.
What you should be looking for in your CRM and database systems and management is as much automation as can be generated.
In addition, you need to be sure you’re compliant with privacy and data management laws.
And yet, let’s face it, your CRM and your database management are the linchpins that tie all your marketing together and drive lead generation and sales.
We recognise how important it is to your business. Even in our own business, it’s one of the areas we invest in most heavily. There are some systems we recommend you use but we are also very good at making sure the systems you are already using are achieving the result you expect.
If you’ve searched high and low for that one thing that will take your business to another level and haven’t been able to find it. Maybe you should consider building it yourself.
If you have an idea, you know has never been done before and you need some help with the build and taking your idea to market.
Then what you’re looking for is a custom solution.
One of our passions is to innovate and excite. So it’s safe for us to say that if you are seeking someone who can design, develop and market a custom build with all the same energy and passion as you have for the idea or concept. It’s worth us having a chat.
We can take you through some of our other custom solutions and also detail how we would approach your task.
All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...
"Great marketing is to listen, observe and question always with the view to solving a problem"
Do you have a quick question? Would you like a response without having to fill in a form or promise your first born child in order to get a response? Then "Ask Herbie!" Herbie's sole purpose at Macrison is to make everyone happy, and he's pretty good at it too... Ask away, he'll chew it over and be back to you within 24 hours.ASK FAQ
We have been using Macrison's Managed Services to administer our 'Your Local Greengrocer' Program for 5 years. The expertise and effort are commendable. They have taken this program to levels unimaginable 5 years ago.
Heath McInerney - Chairman, Freshmark
Sydney Graduate School of Management (SGSM) secured the services of Macrison when undertaking a major re-branding. Joan's expertise and her commitment to excellence added to the success of positioning SGSM as a business school.
David Lamond - Founder & Managing Partner at Smartaed
I engaged Macrison to do a brand refresh and provide managed services during the transition for our family business Emerdyn. The quality of service and passion for our business was unquestionable.
Shane Gannon - Director Emerdyn
We first met Joan when Macrison took on the marketing for YLGG. We worked with them to explore online retailing solutions. Their approach to marketing, their integrity and their passion for our industry is exceptional.”
Paul Moraitis - Exec Director Kareela Grocer