Advertising

Advertising

Can't live with it, can't live without it

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Leo Burnett. The challenging task for any business is to get their advertising right. Very few do!


Sophisticated content-driven campaigns to attract qualified leads leading to more sales.

Macrison in partnership with Hubspot is able to develop and manage your campaigns end to end. We use all media platforms across digital and social.

Using relevant content we position your business to better meet the needs or solve the problems being experienced by potential customers. We round out our campaigns with constant analysis and reporting for continuous improvement.

Mass-market campaigns that are simple, memorable, inviting and easy to read, to create awareness and brand recognition.

Macrison is able to develop and manage your campaigns end to end. We use all media platforms across traditional, digital and social.

Using creativity, quality design and production we position your business to sell. We round out our campaigns with constant analysis and reporting for continuous improvement.

Like all creative companies, we love the creativity that goes into your next inspirational advertisement.

Our work is based on Joan’s theories of the living brief. She maintains it’s impossible for anyone to translate what is in their head to paper and for someone else to interpret it exactly as it was intended.

Joan’s other key directive is we are not to jump too quickly into creative unless our team and you the client, are sure we are focusing on solving the right problem and conveying the right message. When we get the green light though, watch out!

There is no greater feeling than to present a creative and to see that you the client and ultimately your target customer is blown away.

Digital advertising is an essential part of the advertising mix. Your audience is engaged in media on so many digital platforms today. To gain an optimal reach for your message it is imperative to have your message in cyberspace.

Digital advertising is more flexible and highly measurable. It is evidenced-based which makes it a powerful marketing tool.

Macrison’s approach to it as a service is very hands on. Our team are dynamic and responsive to ensure your investment is driving the best results. We are able to act and react throughout any campaign to ensure your message is received loud and clear.

As our client, you can be as involved in the process as you would like. Regardless, however, regular and constant reporting and analysis in a consultative process has ensured a successful digital marketing platform for our clients.

We refer to Social Media as the cyber platform for ‘word-0f-mouth’ marketing.

Therefore, for us, it stands to reason that if we can create advertising on these platforms that generate interest and conversation, it will go along way to selling your products and services.

Our operational approach is very similar to the practices and processes we use in our digital advertising offerings. However, we are also acutely aware of the differences in the mediums and so we encourage and are able to offer highly directed and specialised advertising campaigns on social media.

Despite what any digital marketer will tell you, there is still value in TV advertising.

The creative is super important and more care needs to be taken on the placement of the advertisements. However, if your budget can run to TV advertisements they remain an incredibly powerful element in the marketing mix.

If you’re considering a TV campaign, feel free to seek our input. We’re happy to answer questions or concerns you might have about this medium.

One thing Macrison can promise you if we run a TV advertising campaign for you. Our creative and production will be first class and infinitely more affordable than many of the major agencies operating in this space.

 

Our approach to Radio advertising is one of pragmatism. Quite simply, a good radio ad played at the right time still carries a mighty punch and should not be discounted in your marketing mix.

Again an advertiser solely focused on digital marketing will try to generate doubt in this medium, but don’t buy it. All advertising is a mix. Ultimately no agency, including us, can give you a 100% guarantee that your ad will be seen or heard and acted upon.

The science remains all about having your ad in the right place at the right time in the buying process of a prospective customer.

If that was easy, you wouldn’t need an agency you could do it yourself.

Macrison gets this and will always work with you across all advertising mediums. Taking into account your budgets, we can apply a mix because we are genuinely good at understanding and getting the most out of all mediums.

 

Outdoor advertising is very powerful. It is particularly powerful in conjunction with drive time focused radio advertising.

Anybody who considers outdoor advertising ineffective is crazy.

Again we come back to the advertising approach that defines us…

All advertising is a mix. Ultimately no agency, including us, can give you a 100% guarantee that your ad will be seen or heard and acted upon.

The science remains all about having your ad in the right place at the right time in the buying process of a prospective customer.

If you have been to the movies you’ll have a sense of what does and doesn’t work.

Here at Macrison, we all loved the Schweppes cinema ads. We wish it were our work. We’re OK admitting the ads were the work of another agency. Do you recall the ads, wasn’t the slow-motion footage was inspired!

Potentially Cinema could form part of your mix and if it does, you’ll find Macrison will punch above its weight for creativity. We’ll also blow you away with affordability.

Just remember…

All advertising is a mix. Ultimately no agency, including us, can give you a 100% guarantee that your ad will be seen or heard and acted upon.

The science remains all about having your ad in the right place at the right time in the buying process of a prospective customer.

 

We recently ran a campaign for a client, where the client had received a full-page newspaper ad for a charitable donation. He wanted his ad used as part of his campaign.

When we did our post-campaign surveys and analysis we were intrigued to learn that the highest recall of any of our advertising was, in fact, the full page ad on a Thursday in the Daily Telegraph.

Now, we feel a part of that was the amazing creative we developed!

The truth is, it just reinforced our approach to all advertising…

All advertising is a mix. Ultimately no agency, including us, can give you a 100% guarantee that your ad will be seen or heard and acted upon.

The science remains all about having your ad in the right place at the right time in the buying process of a prospective customer.

 

You can have the best ad in the world but it’s useless if the right people aren’t seeing it.

In digital and social advertising we have a wealth of tools to help us analyse, split test, revise and enhance your campaign throughout its duration.

In traditional advertising, we use other methods to determine the optimal media mix.

Buying and placing your ad is tough, ultimately you’d like to be everywhere your prospective customer is, but more than likely, budgets will restrict this.

Our role is to work with you to make sure we get you the best performing media options for your campaigns and budgets.

Check out our current eBook - 10 Reasons Marketing Fails

All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...

Quick Marketing Tips

"A bad decision is made worse by procrastinating over the next decision. Analyse, assess and move on!"

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