Category: Views

Trust in marketing requires authenticity and effort

By: Joan Macdougal - May 13, 2019


Trust and marketing have never really been synonymous. For many in business, marketing lurks as a necessary evil. It’s a thing we have to do, that we have to pour huge budgets into, even though the results are hard to qualify and are often questionable.  Most acknowledge that solid marketing is key to business growth. […]

Read More

Is your marketing under performing?

By: Joan Macdougal - April 11, 2019


Marketing has evolved in so many ways and for many in business, the evolution is almost inconceivable. Marketing performance, however, remains a challenge and the revolution in marketing has made management of the discipline even more of a challenge. For business executives, it’s hard to explain the disconnect. It seems we’ve never had better marketing […]

Read More

Why in-housing doesn’t work for SME’s

By: Joan Macdougal -


Over the last twenty years, the marketing services landscape has changed. Let’s face it marketing has changed! Once advertising agencies were the creative vehicles for getting brand messages out across traditional media platforms. Today, the internet and the variety of digital communications channels has turned the marketing world on its head. For years, business has […]

Read More

Newsletters… The Unsung Heroes of Marketing

By: Joan Macdougal - February 28, 2019


Newsletters aren’t dead. Done well, they still pack a mighty punch. It’s true. Good newsletters will get positive results and there is a simple test to see if you’ve produced a good newsletter. Ask yourself how excited you are about it and whether you’re dying to see how well your audience responds. How you answer […]

Read More

Brand Management Guide for SME’s

By: Joan Macdougal -


Brand Management is an Absolute Must in all Business   Unlike a full-on crisis where business goes into managed image control, for most businesses, brand damage is the silent and slow process of losing customers. This is why brand management is essential! For many SME’s, brand damage will be more harmful to business than a […]

Read More

CMSI – The framework for Modern Marketing

By: Joan Macdougal - January 17, 2019


Is your Marketing a Blessing or a Curse?   I propose that 21st-century marketing offers the greatest potential ever yet is the worst managed marketing in history. People have become so focused on technology and it’s capabilities they have forgotten why they’re undertaking marketing in the first place. That is until they have wasted a […]

Read More

Functional Marketing Where Operations is Failing

By: Joan Macdougal - September 23, 2018


Functional marketing is the greatest challenge facing modern business.   Functional marketing is the enabling of technology to successfully market your business. Today there is a wealth of technology available to facilitate better marketing but few businesses are optimising its full potential. Marketing operations are struggling with the cost and the application of various technology […]

Read More

Driving Membership when Membership’s Your Business

By: Joan Macdougal - July 30, 2018


Driving Membership:   Macrison has been working with membership organisations for many years. The complexity in building membership organisations is finding the unique balance between the value of common services and making members feel those services are meeting their individual needs. We use an in-house analogy for this. “Make sure every boat rises with the […]

Read More

Know Your Customer

By: Joan Macdougal -


  Know Your Customer – Create Persona’s   To win at marketing today you must know your customer and you must be aware that they will know you. Ninety percent of customers today will have undertaken extensive research to prepare for a purchase. Do your know what their research will say about your business. To […]

Read More

Outsourcing Services – The Pros and Cons

By: Joan Macdougal - June 28, 2018


What Is Outsourcing Services?   Entrepreneur Asia Pacific defines outsourcing as follows:   “Outsourcing has become a major trend in human resources over the past decade. It’s the practice of sending certain job functions outside a company instead of handling them in-house. More and more companies, large and small, are turning to outsourcing services as […]

Read More

Check out our current eBook - 10 Reasons Marketing Fails

All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...

  • This field is for validation purposes and should be left unchanged.

Quick Marketing Tips

"Great marketing is to listen, observe and question always with the view to solving a problem"

Ask Herbie

Do you have a quick question? Would you like a response without having to fill in a form or promise your first born child in order to get a response? Then "Ask Herbie!" Herbie's sole purpose at Macrison is to make everyone happy, and he's pretty good at it too... Ask away, he'll chew it over and be back to you within 24 hours.

ASK FAQ

Testimonials

Join Our Newsletter:
  • This field is for validation purposes and should be left unchanged.

26, Mcdonald Street
Mortlake NSW 2768

02 9743 2266

[email protected]

Please provide the following details and we’ll be in touch shortly.

  • This field is for validation purposes and should be left unchanged.

Please provide us your details below and one of our consultants will get in touch with you within 2 business days.

  • This field is for validation purposes and should be left unchanged.