CMSI – The framework for Modern Marketing
January 17, 2019
Marketing Done Badly is Bad for All Business. Nothing frustrates me more than to walk into a meeting with a prospective client, only to hear them ask “what’s the point?” To sit and listen to the board of an organisation question the value of marketing. All too often it stems from them having used agencies […]Read More
Glass-ceilings seem to be the universal constraint to a Woman’s impact in business and in power. I find this a fascinating concept. We have a metaphor for the perceived barrier to women being successful. A metaphor for why women are held back from positions of power. I’ve enjoyed a varied and successful business career but […]Read More
AAMI’s New Ads Make Call Center Girls Look Dumb. Is anyone else as disappointed as I am in AAMI’s new advertising campaign? I hope so, because even under the loose guise of humour, I really think it belittles women. Firstly let me say I think AAMI is a great company and I’m a happy and […]Read More
All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...
"There's no such thing as bad publicity until you experience real bad publicity"
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Heath McInerney - Chairman, Freshmark
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