• Ceo at Board Table

Dear CEO and Board, first and foremost you are Marketers!

September 15th, 2017|0 Comments

Attention all CEO's and Board Directors... As a CEO and Board Director, you are responsible for the two greatest catastrophes in modern business. The reputation and the perceived failing of marketing as a serious business [...]

  • Loyalty Marketing Doesn't Add Up

Why Loyalty Marketing Doesn’t Add Up

August 30th, 2017|0 Comments

Loyalty marketing isn't always smart business! I have to say, as a consumer, loyalty marketing does my head in. If I'm asked once, I'm asked a hundred times whether I'm in this or that loyalty [...]

Content Strategy – Product wins the mind, content wins the heart

August 17th, 2017|1 Comment

Content marketing has been one of the hottest topics in digital marketing for a while now. This may lead some to believe that content marketing is a cutting edge new facet of marketing execution. Wrong, [...]

User Experience Design – The Digital Make or Break

August 17th, 2017|0 Comments

User experience has in recent years become more and more central to the creation and optimisation of digital assets. In fact, its rise mirrors the web’s own development from a largely static one-way communication platform [...]

  • Big Picture Marketing Consequences
  • Big picture marketing growth

Big Picture Marketing and Consequences

August 8th, 2017|0 Comments

Big Picture Marketing is More than Maximising Shareholder Wealth Big picture marketing is a myth. Every business person. Every marketer. By the way, the terms are interchangeable. Will tell you they are big picture marketers. [...]

  • Marketing Badly

Do You Give Marketing A Bad Name?

June 7th, 2017|0 Comments

Marketing Done Badly is Bad for All Business. Nothing frustrates me more than to walk into a meeting with a prospective client, only to hear them ask "what's the point?" To sit and listen to [...]

  • Integrated marketing model

Integrated Marketing; It’s harder than you think.

May 10th, 2017|0 Comments

Integrated Marketing is a complex assembly line I like to explain integrated marketing as a complex assembly line. I use the comparison of the assembly line for building cars. When building a car there are [...]

  • Glass-Ceilings being shattered

Glass-ceilings and Women in Business and Power

November 17th, 2016|0 Comments

Glass-ceilings seem to be the universal constraint to a Woman's impact in business and in power. I find this a fascinating concept. We have a metaphor for the perceived barrier to women being successful. A metaphor [...]

  • Avoiding Brand Damage
  • Minimising Brand Damage
  • Be alert to Brand Damage

Brand Damage is a silent enemy to all Business.

November 3rd, 2016|0 Comments

Avoid Brand Damage at all Costs Unlike a full-on crisis where a business goes into managed image control, a brand's damage is the silent and slow process of losing customers. In many ways, brand damage [...]

  • Marketing strategy for Success

Marketing Strategy that Drives Business Success

October 19th, 2016|0 Comments

Successful Marketing Strategy must start with evaluating and interpreting the big picture! Let's start with some important principles of marketing strategy: a. "Marketing strategy is an organisation's strategy that combines all of its marketing goals [...]

  • Scribbled notes on Digital Marketing

Digital Marketing – It’s everywhere but are you?

October 4th, 2016|0 Comments

How does your digital marketing compare with your competition? In a complex market, how do you a make sure your business is in the game? It's easy to fall into the trap of thinking your [...]

  • innovation

Innovation… Australia’s approach is flawed.

April 12th, 2016|0 Comments

Why Australia's Modern Approach to Innovation is Wrong... Australian's have always sought out innovation. Our early steps towards nationhood demanded it. We've had to solve big problems because of our lack of population size. We've [...]

  • politics of the world

Politics around the World is in a State of Crisis

March 18th, 2016|6 Comments

Politics around the world is in a state of dysfunction and the consequences are frightening. Politics around the world and especially in the Western World reminds me of a game called 'Tetris'. It's an electronic [...]

  • Great marketing

Marketing – Navigating the Myths

March 11th, 2016|0 Comments

Everywhere I turn there is a new or better way of marketing... Or is there? I have some really simple rules for effective marketing. My Rule Number 1 - Marketing is the language of business [...]

  • Pell A Public Relations Disaster

Public Relations. Cardinal Pell is a PR Disaster!

March 4th, 2016|0 Comments

Public Relations 101 - Understand how your spokesperson relates to their audience! Your public relations is vital to your commercial success. Whether you're called to answer questions to a Royal Commission or asked questions by [...]

  • Guy using Virtual Reality Goggles

Virtual Reality – Is it on your Radar?

February 26th, 2016|0 Comments

Virtual Reality should be on the radar for all marketers. I've been watching the evolution of virtual reality as a sales tool since we created virtual tours of student accommodation at Western Sydney University. It [...]

  • AAMI Girls

AAMI Is Belittling Women

February 18th, 2016|0 Comments

AAMI's New Ads Make Call Center Girls Look Dumb. Is anyone else as disappointed as I am in AAMI's new advertising campaign? I hope so, because even under the loose guise of humour, I really [...]

  • Young lady reading fun newsletters

Newsletters… The Unsung Heroes of Marketing

February 12th, 2016|0 Comments

Newsletters aren't dead. Done well, they still pack a mighty punch. It's true. Good newsletters will get positive results and there is a simple test to see if you've produced a good newsletter. Ask yourself [...]

  • Business owner and team

Social Media, does my business really need it?

February 5th, 2016|0 Comments

In Australia more and more businesses are wondering whether social media is more trouble than it's worth. The truth is, I understand why. Like all businesses we've been on the social media journey, albeit [...]

  • New York City Police and respect brand and service

Brand: The role of Service, Courtesy and Respect

January 28th, 2016|0 Comments

Brand - Have you ever considered how service, courtesy and respect impact it? On a recent business trip to New York I had an experience that brought these brand elements crashing to the fore. [...]

  • Outsourced Marketing

Outsourced Marketing – Why It Makes Sense.

October 15th, 2015|0 Comments

When thinking about business optimisation, how often do you consider outsourcing? If you’re serious about running your business on the best devised cost benefit platform, the answer should be yes. And if you are serious [...]