Blog

Marketing – Navigating the Myths

By: Joan MacDougal - March 11, 2016


Everywhere I turn there is a new or better way of marketing… Or is there? I have some really simple rules for effective marketing. My Rule Number 1 – Marketing is the language of business and don’t let anyone convince you otherwise. Your business will have a product or service that it wants to produce […]

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Public Relations. Cardinal Pell is a PR Disaster!

By: Joan MacDougal - March 4, 2016


Public Relations 101 – Understand how your spokesperson relates to their audience! Your public relations is vital to your commercial success. Whether you’re called to answer questions to a Royal Commission or asked questions by shareholders at a shareholder meeting, your key spokesperson has to be able to relate and empathize with their audience. It […]

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Virtual Reality – Is it on your Radar?

By: Joan MacDougal - February 26, 2016


Virtual Reality should be on the radar for all marketers. I’ve been watching the evolution of virtual reality as a sales tool since we created virtual tours of student accommodation at Western Sydney University. It was a project we implemented for them 10 or so years ago. The technology we used was crude by today’s […]

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AAMI Is Belittling Women

By: Joan MacDougal - February 18, 2016


AAMI’s New Ads Make Call Center Girls Look Dumb. Is anyone else as disappointed as I am in AAMI’s new advertising campaign? I hope so, because even under the loose guise of humour, I really think it belittles women. Firstly let me say I think AAMI is a great company and I’m a happy and […]

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Newsletters… The Unsung Heroes of Marketing

By: Joan MacDougal - February 12, 2016


Newsletters aren’t dead. Done well, they still pack a mighty punch. It’s true. Good newsletters will get positive results and there is a simple test to see if you’ve produced a good newsletter. Ask yourself how excited you are about it and whether you’re dying to see how well your audience responds. How you answer […]

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Social Media, does my business really need it?

By: Joan MacDougal - February 5, 2016


In Australia more and more businesses are wondering whether social media is more trouble than it’s worth. The truth is, I understand why. Like all businesses we’ve been on the social media journey, albeit as an agency perhaps with a little more focus then some. What I’ve observed is fascinating. There are multinational companies with […]

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Brand: The role of Service, Courtesy and Respect

By: Joan MacDougal - January 28, 2016


Brand – Have you ever considered how service, courtesy and respect impact it? On a recent business trip to New York I had an experience that brought these brand elements crashing to the fore. So much so, that my love for the big apple has been seriously diminished. On a social trip to Staten Island […]

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Outsourced Marketing – Why It Makes Sense.

By: Joan MacDougal - October 15, 2015


When thinking about business optimisation, how often do you consider outsourcing? If you’re serious about running your business on the best devised cost benefit platform, the answer should be yes. And if you are serious about marketing, considering outsourcing should be an absolute yes. But for many businesses the answer is not as clear cut. […]

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Check out our current eBook - 10 Reasons Marketing Fails

All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...

Quick Marketing Tips

"The answer is rarely black and white... recognise and embrace the shades of grey in marketing"

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