Blog

Brand Damage is a silent enemy to all Business.

By: Joan MacDougal - November 3, 2016


Avoid Brand Damage at all Costs   Unlike a full-on crisis where a business goes into managed image control, a brand’s damage is the silent and slow process of losing customers. In many ways, brand damage can be more harmful to a business than a one-off crisis. During a crisis, everyone is focused on the […]

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Marketing Strategy that Drives Business Success

By: Joan MacDougal - October 19, 2016


Successful Marketing Strategy must start with evaluating and interpreting the big picture!   Let’s start with some important principles of marketing strategy: a. “Marketing strategy is an organisation’s strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right […]

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Digital Marketing – It’s everywhere but are you?

By: Joan MacDougal - October 4, 2016


How does your digital marketing compare with your competition? In a complex market, how do you a make sure your business is in the game? It’s easy to fall into the trap of thinking your business is competing for customers in the digital world. You may have a website. You may have profiles on Facebook, […]

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Innovation… Australia’s approach is flawed.

By: Joan MacDougal - April 12, 2016


Why Australia’s Modern Approach to Innovation is Wrong… Australian’s have always sought out innovation. Our early steps towards nationhood demanded it. We’ve had to solve big problems because of our lack of population size. We’ve had to solve big problems because of the sheer size of Australia and we’ve had to solve big problems because […]

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Politics around the World is in a State of Crisis

By: Joan MacDougal - March 18, 2016


Politics around the world is in a state of dysfunction and the consequences are frightening. Politics around the world and especially in the Western World reminds me of a game called ‘Tetris’. It’s an electronic game where you slot different shaped pieces together as they appear on the screen. They have to be placed correctly […]

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Marketing – Navigating the Myths

By: Joan MacDougal - March 11, 2016


Everywhere I turn there is a new or better way of marketing… Or is there? I have some really simple rules for effective marketing. My Rule Number 1 – Marketing is the language of business and don’t let anyone convince you otherwise. Your business will have a product or service that it wants to produce […]

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Public Relations. Cardinal Pell is a PR Disaster!

By: Joan MacDougal - March 4, 2016


Public Relations 101 – Understand how your spokesperson relates to their audience! Your public relations is vital to your commercial success. Whether you’re called to answer questions to a Royal Commission or asked questions by shareholders at a shareholder meeting, your key spokesperson has to be able to relate and empathize with their audience. It […]

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Virtual Reality – Is it on your Radar?

By: Joan MacDougal - February 26, 2016


Virtual Reality should be on the radar for all marketers. I’ve been watching the evolution of virtual reality as a sales tool since we created virtual tours of student accommodation at Western Sydney University. It was a project we implemented for them 10 or so years ago. The technology we used was crude by today’s […]

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AAMI Is Belittling Women

By: Joan MacDougal - February 18, 2016


AAMI’s New Ads Make Call Center Girls Look Dumb. Is anyone else as disappointed as I am in AAMI’s new advertising campaign? I hope so, because even under the loose guise of humour, I really think it belittles women. Firstly let me say I think AAMI is a great company and I’m a happy and […]

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Newsletters… The Unsung Heroes of Marketing

By: Joan MacDougal - February 12, 2016


Newsletters aren’t dead. Done well, they still pack a mighty punch. It’s true. Good newsletters will get positive results and there is a simple test to see if you’ve produced a good newsletter. Ask yourself how excited you are about it and whether you’re dying to see how well your audience responds. How you answer […]

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Check out our current eBook - 10 Reasons Marketing Fails

All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...

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