Functional Marketing Where Operations is Failing
September 23, 2018
User experience has in recent years become more and more central to the creation and optimisation of digital assets. In fact, its rise mirrors the web’s own development from a largely static one-way communication platform to the interactive, immersive and mobile internet we recognise today. The most common definition of UX (and the one we […]Read More
Big Picture Marketing is More than Maximising Shareholder Wealth Big picture marketing is a myth. Every business person. Every marketer. By the way, the terms are interchangeable. Will tell you they are big picture marketers. Big picture thinkers. My premise is, if that were true, the world would be in a lot better shape than […]Read More
Marketing Done Badly is Bad for All Business. Nothing frustrates me more than to walk into a meeting with a prospective client, only to hear them ask “what’s the point?” To sit and listen to the board of an organisation question the value of marketing. All too often it stems from them having used agencies […]Read More
Integrated Marketing is a complex assembly line Consider integrated marketing as a complex assembly line similar to an assembly line for building cars. When building a car there are many parts and a process that come together to build a quality vehicle. In marketing there are also many parts that go into producing a […]Read More
Glass-ceilings seem to be the universal constraint to a Woman’s impact in business and in power. I find this a fascinating concept. We have a metaphor for the perceived barrier to women being successful. A metaphor for why women are held back from positions of power. I’ve enjoyed a varied and successful business career but […]Read More
Avoid Brand Damage at all Costs Unlike a full-on crisis where a business goes into managed image control, a brand’s damage is the silent and slow process of losing customers. In many ways, brand damage can be more harmful to a business than a one-off crisis. During a crisis, everyone is focused on the […]Read More
Successful Marketing Strategy must start with evaluating and interpreting the big picture! Let’s start with some important principles of marketing strategy: a. “Marketing strategy is an organisation’s strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right […]Read More
How does your digital marketing compare with your competition? In a complex market, how do you a make sure your business is in the game? It’s easy to fall into the trap of thinking your business is competing for customers in the digital world. You may have a website. You may have profiles on Facebook, […]Read More
Why Australia’s Modern Approach to Innovation is Wrong… Australian’s have always sought out innovation. Our early steps towards nationhood demanded it. We’ve had to solve big problems because of our lack of population size. We’ve had to solve big problems because of the sheer size of Australia and we’ve had to solve big problems because […]Read More
Politics around the world is in a state of dysfunction and the consequences are frightening. Politics around the world and especially in the Western World reminds me of a game called ‘Tetris’. It’s an electronic game where you slot different shaped pieces together as they appear on the screen. They have to be placed correctly […]Read More
All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...
"There's no silver bullet in marketing it's all about the mix"
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