Is your marketing under performing?
April 11, 2019
The role of the Marketing or Advertising Agency is changing. Tomorrow’s Marketing Service providers will be Consultative Marketers.Many operators will tell you they’ve been providing Consultative Marketing Services for years but any buyer of marketing will tell you that’s simply not true. Consultative Marketing is Not Consultative Selling… I got my first sales […]Read More
A Strategy is a Blueprint for Competitive Advantage… Strategic Execution is the Weapon… The Execution of a Good Strategy Wins the War! This mantra on strategy is so easy to write down. In truth though, there are very few businesses who actually do this well. There are three reasons why this problem […]Read More
Attention all CEO’s and Board Directors… As a CEO and Board Director, you are responsible for the two greatest catastrophes in modern business. The reputation and the perceived failing of marketing as a serious business discipline The complete and universal misunderstanding of the difference between marketing and the subset component of marketing, communications. While […]Read More
Loyalty marketing isn’t always smart business! I have to say, as a consumer, loyalty marketing does my head in. If I’m asked once, I’m asked a hundred times whether I’m in this or that loyalty program. Here’s why it annoys me. I’d have my card out wanting my points if it was a program […]Read More
Content marketing has been one of the hottest topics in digital marketing for a while now. This may lead some to believe that content marketing is a cutting edge new facet of marketing execution. Wrong, the truth is that content marketing is one of the oldest things in marketing in general. In fact, it is […]Read More
User experience has in recent years become more and more central to the creation and optimisation of digital assets. In fact, its rise mirrors the web’s own development from a largely static one-way communication platform to the interactive, immersive and mobile internet we recognise today. The most common definition of UX (and the one we […]Read More
Big Picture Marketing is More than Maximising Shareholder Wealth Big picture marketing is a myth. Every business person. Every marketer. By the way, the terms are interchangeable. Will tell you they are big picture marketers. Big picture thinkers. My premise is, if that were true, the world would be in a lot better shape than […]Read More
Marketing Done Badly is Bad for All Business. Nothing frustrates me more than to walk into a meeting with a prospective client, only to hear them ask “what’s the point?” To sit and listen to the board of an organisation question the value of marketing. All too often it stems from them having used agencies […]Read More
Integrated Marketing is a complex assembly line Consider integrated marketing as a complex assembly line similar to an assembly line for building cars. When building a car there are many parts and a process that come together to build a quality vehicle. In marketing there are also many parts that go into producing a […]Read More
Glass-ceilings seem to be the universal constraint to a Woman’s impact in business and in power. I find this a fascinating concept. We have a metaphor for the perceived barrier to women being successful. A metaphor for why women are held back from positions of power. I’ve enjoyed a varied and successful business career but […]Read More
All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...
"Great marketing is best achieved with one eye on the road and the other on the horizon"
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We have been using Macrison's Managed Services to administer our 'Your Local Greengrocer' Program for 5 years. The expertise and effort are commendable. They have taken this program to levels unimaginable 5 years ago.
Heath McInerney - Chairman, Freshmark
Sydney Graduate School of Management (SGSM) secured the services of Macrison when undertaking a major re-branding. Joan's expertise and her commitment to excellence added to the success of positioning SGSM as a business school.
David Lamond - Founder & Managing Partner at Smartaed
I engaged Macrison to do a brand refresh and provide managed services during the transition for our family business Emerdyn. The quality of service and passion for our business was unquestionable.
Shane Gannon - Director Emerdyn
We first met Joan when Macrison took on the marketing for YLGG. We worked with them to explore online retailing solutions. Their approach to marketing, their integrity and their passion for our industry is exceptional.”
Paul Moraitis - Exec Director Kareela Grocer