I’m a master and I’m an apprentice… I’m a champion and I’m a competitor… I’m an innovator and I’m a student… Hi, I’m Joan.
I love complexity. I love unraveling things. I find problems and turn them into solutions. I love using innovation and marketing to make a business money. I see a world of absolute potential out there for everyone.
I set up Macrison 18 years ago after being constantly frustrated as a buyer of marketing. I knew there was a better way and I have no hesitation in saying Macrison is it.
I’ve had senior corporate gigs at Telstra and American Express and I bring everything I learned at these places into what I do today. But… I’ve also put my hand in my own pocket. I’ve built a business from scratch, successfully enduring the toughest economic times since the great depression. I’m a better business person for it. This is the experience I bring to the table when working for you.
With my technology, finance, marketing and business background. And with a great team of people around me. There is nothing we can’t see, say, design, plan or build to ensure your marketing is growing your business.
I am a specialist in behavioural marketing systems. Some people call them loyalty programs. I don’t. I don’t believe you can buy loyalty. But I know businesses can profit from win/win platforms where customer satisfaction is paramount and yet, not a costly liability.
I am passionate about integrated marketing; There is no single silver bullet to better results, it’s all about the mix of strategies, plans and platforms today.
I firmly believe marketing is the language of business. If your marketing decisions aren’t being driven by the board and senior management, any money you invest in marketing is being wasted.
So this is me. It’s how I approach my work. I and my team can deliver for you. I’d be delighted to hear from you at [email protected] or call on +61 2 9743 2266