Tag: Loyalty

Driving Membership when Membership’s Your Business

By: Joan Macdougal - July 30, 2018


Driving Membership:   Macrison has been working with membership organisations for many years. The complexity in building membership organisations is finding the unique balance between the value of common services and making members feel those services are meeting their individual needs. We use an in-house analogy for this. “Make sure every boat rises with the […]

Read More

Why Loyalty Marketing Doesn’t Add Up

By: Joan MacDougal - August 30, 2017


Loyalty marketing isn’t always smart business!   I have to say, as a consumer, loyalty marketing does my head in. If I’m asked once, I’m asked a hundred times whether I’m in this or that loyalty program. Here’s why it annoys me. I’d have my card out wanting my points if it was a program […]

Read More

Check out our current eBook - 10 Reasons Marketing Fails

All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...

  • This field is for validation purposes and should be left unchanged.

Quick Marketing Tips

"Change can be your friend! Don't fear it, embrace it..."

Ask Herbie

Do you have a quick question? Would you like a response without having to fill in a form or promise your first born child in order to get a response? Then "Ask Herbie!" Herbie's sole purpose at Macrison is to make everyone happy, and he's pretty good at it too... Ask away, he'll chew it over and be back to you within 24 hours.

ASK FAQ

Testimonials

Join Our Newsletter:
  • This field is for validation purposes and should be left unchanged.

26, Mcdonald Street
Mortlake NSW 2768

02 9743 2266

[email protected]

Please provide the following details and we’ll be in touch shortly.

  • This field is for validation purposes and should be left unchanged.

Please provide us your details below and one of our consultants will get in touch with you within 2 business days.

  • This field is for validation purposes and should be left unchanged.