Tag: economics

Big Picture Marketing and Consequences

By: Joan MacDougal - August 8, 2017


Big Picture Marketing is More than Maximising Shareholder Wealth Big picture marketing is a myth. Every business person. Every marketer. By the way, the terms are interchangeable. Will tell you they are big picture marketers. Big picture thinkers. My premise is, if that were true, the world would be in a lot better shape than […]

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