Tag: courtesy

Driving Membership when Membership’s Your Business

By: Joan Macdougal - July 30, 2018


Driving Membership:   Macrison has been working with membership organisations for many years. The complexity in building membership organisations is finding the unique balance between the value of common services and making members feel those services are meeting their individual needs. We use an in-house analogy for this. “Make sure every boat rises with the […]

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Dear CEO and Board, first and foremost you are Marketers!

By: Joan MacDougal - September 15, 2017


Attention all CEO’s and Board Directors…   As a CEO and Board Director, you are responsible for the two greatest catastrophes in modern business. The reputation and the perceived failing of marketing as a serious business discipline The complete and universal misunderstanding of the difference between marketing and the subset component of marketing, communications. While […]

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Glass-ceilings and Women in Business and Power

By: Joan MacDougal - November 17, 2016


Glass-ceilings seem to be the universal constraint to a Woman’s impact in business and in power.   I find this a fascinating concept. We have a metaphor for the perceived barrier to women being successful. A metaphor for why women are held back from positions of power. I’ve enjoyed a varied and successful business career but […]

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Brand: The role of Service, Courtesy and Respect

By: Joan MacDougal - January 28, 2016


Brand – Have you ever considered how service, courtesy and respect impact it? On a recent business trip to New York I had an experience that brought these brand elements crashing to the fore. So much so, that my love for the big apple has been seriously diminished. On a social trip to Staten Island […]

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Check out our current eBook - 10 Reasons Marketing Fails

All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...

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Quick Marketing Tips

"Systems, databases and technology are essential to every marketing, advertising or communciations campaign"

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Do you have a quick question? Would you like a response without having to fill in a form or promise your first born child in order to get a response? Then "Ask Herbie!" Herbie's sole purpose at Macrison is to make everyone happy, and he's pretty good at it too... Ask away, he'll chew it over and be back to you within 24 hours.

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