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Newsletters… The Unsung Heroes of Marketing

By: Joan MacDougal - February 12, 2016


Newsletters aren’t dead. Done well, they still pack a mighty punch. It’s true. Good newsletters will get positive results and there is a simple test to see if you’ve produced a good newsletter. Ask yourself how excited you are about it and whether you’re dying to see how well your audience responds. How you answer […]

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Social Media, does my business really need it?

By: Joan MacDougal - February 5, 2016


In Australia more and more businesses are wondering whether social media is more trouble than it’s worth. The truth is, I understand why. Like all businesses we’ve been on the social media journey, albeit as an agency perhaps with a little more focus then some. What I’ve observed is fascinating. There are multinational companies with […]

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Brand: The role of Service, Courtesy and Respect

By: Joan MacDougal - January 28, 2016


Brand – Have you ever considered how service, courtesy and respect impact it? On a recent business trip to New York I had an experience that brought these brand elements crashing to the fore. So much so, that my love for the big apple has been seriously diminished. On a social trip to Staten Island […]

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Outsourced Marketing – Why It Makes Sense.

By: Joan MacDougal - October 15, 2015


When thinking about business optimisation, how often do you consider outsourcing? If you’re serious about running your business on the best devised cost benefit platform, the answer should be yes. And if you are serious about marketing, considering outsourcing should be an absolute yes. But for many businesses the answer is not as clear cut. […]

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Check out our current eBook - 10 Reasons Marketing Fails

All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...

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"Great marketing is to listen, observe and question always with the view to solving a problem"

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