Trust in marketing requires authenticity and effort
May 13, 2019
Blog
Glass-ceilings and Women in Business and Power
Glass-ceilings seem to be the universal constraint to a Woman’s impact in business and in power. I find this a fascinating concept. We have a metaphor for the perceived barrier to women being successful. A metaphor for why women are held back from positions of power. I’ve enjoyed a varied and successful business career but […]
Read MoreBrand Damage is a silent enemy to all Business.
Avoid Brand Damage at all Costs Unlike a full-on crisis where a business goes into managed image control, a brand’s damage is the silent and slow process of losing customers. In many ways, brand damage can be more harmful to a business than a one-off crisis. During a crisis, everyone is focused on the […]
Read MoreMarketing Strategy that Drives Business Success
Successful Marketing Strategy must start with evaluating and interpreting the big picture! Let’s start with some important principles of marketing strategy: a. “Marketing strategy is an organisation’s strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right […]
Read MoreDigital Marketing – It’s everywhere but are you?
How does your digital marketing compare with your competition? In a complex market, how do you a make sure your business is in the game? It’s easy to fall into the trap of thinking your business is competing for customers in the digital world. You may have a website. You may have profiles on Facebook, […]
Read MoreInnovation… Australia’s approach is flawed.
Why Australia’s Modern Approach to Innovation is Wrong… Australian’s have always sought out innovation. Our early steps towards nationhood demanded it. We’ve had to solve big problems because of our lack of population size. We’ve had to solve big problems because of the sheer size of Australia and we’ve had to solve big problems because […]
Read MorePolitics around the World is in a State of Crisis
Politics around the world is in a state of dysfunction and the consequences are frightening. Politics around the world and especially in the Western World reminds me of a game called ‘Tetris’. It’s an electronic game where you slot different shaped pieces together as they appear on the screen. They have to be placed correctly […]
Read MoreMarketing – Navigating the Myths
Everywhere I turn there is a new or better way of marketing… Or is there? I have some really simple rules for effective marketing. My Rule Number 1 – Marketing is the language of business and don’t let anyone convince you otherwise. Your business will have a product or service that it wants to produce […]
Read MorePublic Relations. Cardinal Pell is a PR Disaster!
Public Relations 101 – Understand how your spokesperson relates to their audience! Your public relations is vital to your commercial success. Whether you’re called to answer questions to a Royal Commission or asked questions by shareholders at a shareholder meeting, your key spokesperson has to be able to relate and empathize with their audience. It […]
Read MoreVirtual Reality – Is it on your Radar?
Virtual Reality should be on the radar for all marketers. I’ve been watching the evolution of virtual reality as a sales tool since we created virtual tours of student accommodation at Western Sydney University. It was a project we implemented for them 10 or so years ago. The technology we used was crude by today’s […]
Read MoreAAMI Is Belittling Women
AAMI’s New Ads Make Call Center Girls Look Dumb. Is anyone else as disappointed as I am in AAMI’s new advertising campaign? I hope so, because even under the loose guise of humour, I really think it belittles women. Firstly let me say I think AAMI is a great company and I’m a happy and […]
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