Trust in marketing requires authenticity and effort
May 13, 2019
Glass-ceilings seem to be the universal constraint to a Woman’s impact in business and in power. I find this a fascinating concept. We have a metaphor for the perceived barrier to women being successful. A metaphor for why women are held back from positions of power. I’ve enjoyed a varied and successful business career but […]Read More
Avoid Brand Damage at all Costs Unlike a full-on crisis where a business goes into managed image control, a brand’s damage is the silent and slow process of losing customers. In many ways, brand damage can be more harmful to a business than a one-off crisis. During a crisis, everyone is focused on the […]Read More
Successful Marketing Strategy must start with evaluating and interpreting the big picture! Let’s start with some important principles of marketing strategy: a. “Marketing strategy is an organisation’s strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right […]Read More
How does your digital marketing compare with your competition? In a complex market, how do you a make sure your business is in the game? It’s easy to fall into the trap of thinking your business is competing for customers in the digital world. You may have a website. You may have profiles on Facebook, […]Read More
Why Australia’s Modern Approach to Innovation is Wrong… Australian’s have always sought out innovation. Our early steps towards nationhood demanded it. We’ve had to solve big problems because of our lack of population size. We’ve had to solve big problems because of the sheer size of Australia and we’ve had to solve big problems because […]Read More
Politics around the world is in a state of dysfunction and the consequences are frightening. Politics around the world and especially in the Western World reminds me of a game called ‘Tetris’. It’s an electronic game where you slot different shaped pieces together as they appear on the screen. They have to be placed correctly […]Read More
Everywhere I turn there is a new or better way of marketing… Or is there? I have some really simple rules for effective marketing. My Rule Number 1 – Marketing is the language of business and don’t let anyone convince you otherwise. Your business will have a product or service that it wants to produce […]Read More
Public Relations 101 – Understand how your spokesperson relates to their audience! Your public relations is vital to your commercial success. Whether you’re called to answer questions to a Royal Commission or asked questions by shareholders at a shareholder meeting, your key spokesperson has to be able to relate and empathize with their audience. It […]Read More
Virtual Reality should be on the radar for all marketers. I’ve been watching the evolution of virtual reality as a sales tool since we created virtual tours of student accommodation at Western Sydney University. It was a project we implemented for them 10 or so years ago. The technology we used was crude by today’s […]Read More
AAMI’s New Ads Make Call Center Girls Look Dumb. Is anyone else as disappointed as I am in AAMI’s new advertising campaign? I hope so, because even under the loose guise of humour, I really think it belittles women. Firstly let me say I think AAMI is a great company and I’m a happy and […]Read More
All too often Marketing is blamed when a business underperforms. Whilst absolutely true, the elements of the marketing mix that are causing the problems are usually misunderstood. It's usually the advertising or marketing communications that get the blame. Truth is, if your marketing comms isn't working, the problem will usually lie elsewhere in the marketing mix...
"Great marketing is best achieved with one eye on the road and the other on the horizon"
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Heath McInerney - Chairman, Freshmark
Sydney Graduate School of Management (SGSM) secured the services of Macrison when undertaking a major re-branding. Joan's expertise and her commitment to excellence added to the success of positioning SGSM as a business school.
David Lamond - Founder & Managing Partner at Smartaed
I engaged Macrison to do a brand refresh and provide managed services during the transition for our family business Emerdyn. The quality of service and passion for our business was unquestionable.
Shane Gannon - Director Emerdyn
We first met Joan when Macrison took on the marketing for YLGG. We worked with them to explore online retailing solutions. Their approach to marketing, their integrity and their passion for our industry is exceptional.”
Paul Moraitis - Exec Director Kareela Grocer