Joan MacDougal – Managing Director

Summary:

As Macrison’s owner and Managing Director my nearly thirty years of experience in business strategy is as impressive as is my reputation for getting the job done.

I have worked in business across financial services, telecommunications, education, sport and other diverse industries in both executive and consultancy roles.

I hold a Bachelor of Strategic Management and Marketing; however it’s my experience and passion for new concepts in communications and marketing which makes my business, Macrison unique.

I have held executive management roles across sales, marketing, consulting and operations. My career has spanned national and regional responsibilities with positions covering Australia and Asia.

I know the power of Marketing and Communications strategies and my approach works at ensuring these activities generate business results in accordance with executive goals.

Moreover, I am considered a visionary who can take business issues or problems and develop products, strategies and / or solutions to drive and grow businesses.

Biography:

In 1999 I established the consulting practice, Macrison, where I am Managing Director. The organisation works on building customer business from plans to profits with the focus on Marketing and Communications Services.  By definition I bring a fresh approach to helping organisations improve growth.

In 1996 I joined American Express as the Regional Director, Strategic Merchant Relations, ANZ and South Pacific, responsible for the $9bn(USD) business.  I managed all facets of the Credit Card and Merchant Services, handling both the commercial and operational roles, meeting business requirements and delivering aggressive revenue growth in merchant acquisition throughout the region.

Prior to American Express, I spent 15 years at Telstra in various roles encompassing, operations and marketing. My last role before leaving Telstra was Director Strategic Alliances where I was instrumental in strategy development for the deregulation of the telecommunications industry.

My passion for success emerged in my youth through my exploits in sport. I’m a former Australian Champion and Australian Representative in sailing! I have been a state level squash player, a triathlete and I am a keen golfer, my lowest handicap being 10. I proudly adopt the Australian ethos of ‘having a go’ by traveling extensively; taking flying lessons and I have even bungee jumped!

Formerly a Governor on the Board of the NSW Golf Foundation I continue to have an active role in the development of the sport. In my role as Governor on the NSW Golf Foundation I provided expertise in revenue raising and funds distribution, marketing and public relations. I am also a Member of the AICD, the NSW Chamber of Commerce and the Australian Institute of Marketing.