There are numerous external factors that will have an impact on your business success!
All too often we hear “but these are beyond our control!”
If you really understand Public Relations and are open to how best to engage media and train your people to embrace both the media and public relations concepts; you will quickly realise that far from being outside your control, you will be able to influence and navigate everything your business will encounter.
Our PR, Media and Training Services are as follows:
Public Relations:
Every company has a story – what’s yours?
This is a strategic service where our experts will review your brand, your culture and aspirations. With you and your management we will build the public perception of your company. We will look then at any external factors or stakeholders that are or may be positively or negatively influenced by what your business is aiming to be.
Action plans will then be developed and implemented to ensure your business can successfully position itself for who it wants to be and how it wants to succeed.
Media:
The media is a communications vehicle. When you have a PR strategy in place, the media will become one vehicle for driving your business outcomes. 
Macrison will engage and monitor the media on your behalf. We will recommend media options and prepare communications for the media on your behalf.
Training:
There are three levels of training in our PR service.
a) Internal Training.
To build your company story everyone of your employees has to live the story. Each time they engage with an external stakeholder, be that a customer, the media, government officials or other, they must demonstrate consistently your company values, and story. This reinforces trust and credibility in how people view your business.
b) Media Training.
Media interaction is a specialist skill.
The secret to working the media to be prepared.
Media training level 1:
Working with one of our experienced journalists you will learn how the media works. You will learn general principals for fielding questions and conveying your answers. Through role plays we will provide you guidance on how to present and manage responses. We will also guide you on how to handle the crisis or negative media situation.
You will leave the Macrison Media training guide and a video recordings of all your role plays.
Media Training Level 2:
This is a specific service to help you prepare for a specific media need. the content, approach and role playing will be developed specifically for the business requirement.
c) Public Speaking Development.
When you think of great public speakers, who jumps to mind!
John F Kennedy, Winston Churchill, Barrack Obama?
How often do you hear the expression “Oh he or she will get by, they have the gift of the gab!”
The question is – do you have the gift of the gab and is it working for your business?
When you are given the opportunity to speak on behalf of your company embrace it. If you have been through our public speaking fine tuning you’ll have your audience engaged and entertained. this will build your credibility and that of your company.
Speak and speak well and watch your business and personal success grow!
