Creative development is the bridge between the business of marketing and the art of communicating!

Long before a picture is drawn, the business objectives are assessed and a creative brief is developed. This is a very critical step in ensuring your communications efforts convey the business requirements or the sales objectives.
Macrison sees the creative development as a strategic marketing service. Once the creative is in place and agreed by management, bringing it to life through words, art, colour and media become creative services.

An example:

Client: Sydney Graduate School of Management
Product: MBA
Objective: Increase student enrolments
Challenge: Create awareness with people in management for five years or more from all industry backgrounds and regardless of educational background.
Creative: What we’re really trying to say is that all kinds of smart people from all walks of life can earn their MBA at SGSM!
Advertisment:

Built the tag line – “all kinds of smart minds” then used the hat imagery to show people from different walks of life!

If your agency has been letting you down, if your comms aren’t getting the results you are after!

CALL MACRISON NOW FOR A CREATIVE ASSESSMENT